Rare Beauty Under Eye Brightener reviewDark circles have never been a huge issue for me but as I have gotten older (I am now in my mid 40’s), they are definitely more prominent than ever before. There are a ton of causes for dark under eye circles and even with doing all the recommended things, I still rely on my my makeup to help conceal that area and counteract the darkness. I have quite a few concealers that I use which give great coverage for under the eyes but sometimes I want something a bit more lightweight and brightening. There are a ton of great products out there to help and one of them that has been on my radar for a long time is the Rare Beauty Under Eye Brightener.

I have tried a handful of Rare Beauty products such as the Rare Beauty Bronzer Stick and the Illuminating Primer and have enjoyed them all but I saw a video tutorial of this on TikTok and instantly ordered it! #easilyinfluenced Ha! It had a really unique applicator and seemed to make the under eye area look bright, fresh and hydrated so I had to try it. I thought I would dedicate a review to the Rare Beauty Positive Light Under Eye Brightener, my thoughts on it and if I think it is worth trying.

Rare Beauty Under Eye Brightener Review

Rare Beauty Under Eye Brightener reviewThe Rare Beauty Positive Light Under Eye Brightener is different from a traditional concealer. Most concealers will give medium to full coverage and can be used on any area of the face. The Rare Beauty Under Eye Brightener is formulated only to brighten and hydrate with sheer flexible coverage. While it could be used on other points of your face if you truly wanted to (the tops of cheekbones, brow bone, etc) it is specifically designed to be used for the eye area only. Bright and hydrated were the two buzz words that immediately sucked me in and the cool tip applicator was the final selling point!


While the packaging on the Rare Beauty Under Eye Brightener may look like every other concealer, the main difference is the metal tip applicator! It is so refreshing, cooling and helps at slightly depuffing too!


It’s a very sheer and hydrating formula that glides on easily and melts right into the skin. It’s lightweight and has a brightening aspect to it that immediately makes the eye area look awake but without any shimmer or too much glow. It doesn’t emphasize fine lines either.


I found that this lasted all day on me with little to no creasing.

Price Point

Rare Beauty is a mid-level price point brand and the Rare Beauty Positive Light Under Eye Brightener is $24.


This is not the type of under eye makeup product that will cover a ton, but you can repeat as needed for desired coverage. They say it is buildable but for me I found that it was always sheer regardless of how much I put on. On very light makeup days, I find that it’s fine to use alone but if I want more coverage, I will apply a heavier concealer first and then just add a touch of this to my inner eye to brighten and tap to blend.

Shade Range

There are only six shades in this range so many shades can be used for a wide variety of skin tones. I purchased the lightest shade called Light and it was perfect for me.

How To Use Rare Beauty Under Eye Brightener

Rare Beauty product review

Only apply where you need it

The metal applicator is small and easy to use so you can dot it on the areas you specifically want to brighten or on the high points of the face.

Choose the correct shade

Since this is a brightening product, you don’t have to worry about choosing a lighter shade in order to ensure it will illuminate the eye area. There is a more in-depth explanation of each shade on the Rare Beauty website to help you choose your correct color.

Blend using your fingertip

Because the formula is so lightweight, I avoid using a sponge to blend it in because the sponge will absorb all the product and I will have to reapply. I found that using my fingertip was best but I also tried stippling it in with a concealer brush and liked that effect as well.

Rare Beauty Under Eye Brightener Swatches

Rare Beauty Under Eye Brightener swatchesI swatched the Rare Beauty Under Eye Brightener next to a few of my other concealers and illuminating eye products so you can compare. I am wearing the shade Light and it is perfect for my complexion. Here is a breakdown of all the shades available:

  • Light – neutral undertones to brighten fair to light complexions
  • Light Medium – pink undertones to brighten light to medium complexions
  • Medium – golden undertones to brighten medium complexions
  • Medium Tan – peach undertones to brighten medium tan complexions
  • Medium Deep – golden undertones to brighten medium deep complexions
  • Deep – neutral undertones to brighten deep complexions

Where to Buy Rare Beauty Positive Light Under Eye Brightener?