The year is coming to a close so I love to look back and share what my favorite items were from beauty, fashion, accessories, etc. This will be the last of my Best of 2025 blog posts but instead of my personal favorites, this post focuses on the products that were the most loved by all of you! These the products most purchased by my audience in 2025. I love that we all love the same things!! Here are the best selling products of 2025!

Best Selling Products of 2025

Educated Mess Golden Hour (discount code: MAREE15)

I personally use a vitamin c serum every morning in my skincare routine because it is a powerful antioxidant that helps to protect the skin from various types of free radicals and environmental damage. The Golden Hour Vitamin C serum is especially great for those with sensitive skin or if you experience any irritation from using vitamin C serums. This serum is for those looking to brighten any discoloration on the skin and will overall give you a radiant glow.

Quince Double-Faced Merino Wool Scarf Coat

I did an entire blog post about scarf coats and how popular they are right now. I guess I influenced myself writing that post because I ordered this coat from Quince right after. LOL It’s a medium-weight which is perfect for the weather right now. Also, the scarf is attached which is exactly what I need because I always end up losing my scarves throughout the winter.

Mother Science Molecular Hero Serum (discount code: MAREESYE)

The Mother Science Molecular Hero Serum addresses many skin concerns and has quickly become one of my most repurchased skincare items. So it may be a great replacement for various products in your routine if you are looking to streamline your lineup. I added it to my evening routine more than a year ago using it every other night. It took nearly a month for me to begin to notice any changes. So I always advise being consistent with a new product for at least 4 weeks to determine if the product is working. The key ingredient in the formula is Malassezin, which is 10x more powerful than vitamin c in helping reduce and fade dark spots.

OneSkin OS-01 Skin Supplement (discount code: MAREE15)

I LOVE the texture of the OS-01 Skin Supplement and can use it either as a lightweight moisturizer or a serum underneath a heavier/richer moisturizer. The science behind OneSkin products is truly remarkable and they are one of the first companies to focus on skin longevity rather than just targeting anti-aging concerns. The OS-o1 peptide can penetrate deeper layers of the skin while still remaining stable. It targets the root causes of aging and helps the skin look and feel healthier. This formula treats fine lines and wrinkles, while helping even out the skin tone, reduce the appearance of enlarged pores and improve skin barrier function. You are truly getting so much just in one product!

Makeup by Mario Skin Enhancer

Absolutely flawless. This cream bronzer is so smooth, creamy and easy to blend. The name “Skin Enhancer” can be a bit confusing at first and even had me pausing a second to figure out exactly what the product was supposed to do. In short, it is a form of a cream bronzer but is very sheer and can be used on specific parts of the face or all over to give a subtle radiant glow. There is no shimmer to the product but it does give the skin a healthy glow. It’s a complexion balm that adds warmth to the complexion and can be used to even out the skin tone.

Jones Road Beauty Just a Sec eyeshadow in Golden Peach

I find the best way to apply these are with my finger since they are cream formula. The Topaz shade is nicely pigmented and looks so elegant and chic on the lids. Refined shimmer that isn’t too glittery. Linen is more sheer and I will pat it on to get a more opaque application but it still gives just a slight wash of color. I get no creasing from either shade and they last all day.

Heaven Mayhem Mini Knot Earrings in Mixed Metal (discount use code: MAREE20)

These are the brand’s most popular earring style and for good reason. I absolutely love the look of the knot earrings especially in the mixed metal version. There are three different sizes to choose from and mine are the middle size. There is one size bigger and one size smaller. The mini knot earrings are super lightweight and easy to wear and go with absolutely everything! They are the earring that I get asked the most about and are a top seller for my audience too. Dress them up or wear them with a casual look – they are truly the perfect pair of earrings.

Cozyland Pajamas (discount code: MAREESYE-15)

For fun colors and cute prints, I LOVE Cozyland pajamas. I own many different pairs and can confirm that they hold up incredibly well after washing them numerous times.  They also have kids pajamas so you can have a matching moment with the littles!

CurrentBody LED Mask (discount code: ALITTLEBITCB)

This is a splurge but it’s the one skincare device that I use religiously and have had great results with. It has a timer for 10 minutes so you can turn it on, do what you need to do for 10 minutes and then it will automatically shut off when complete. It helps to improve fine lines and wrinkles, even out skin tone, smooth texture and brightens the skin. I have an in depth review on my blog if you want more information.

EarlyBird CBD Gummies

The EarlyBird CBD gummies contain a microdose amount of THC in addition to CBD which gives a stronger sense of relaxation. When they first arrived, I wasn’t sure how strong they would be and how my body would react. Especially since I do not like the feeling of being altered in any way. I do not drink alcohol and have never tried any type of recreational drug because of this reason. I started by taking 1/3 of a gummy but to be honest felt almost nothing. So the next time, I took the other 2/3 of that gummy and still didn’t feel much of anything. A tiny bit of relaxation but nothing significant. The third time I took a full gummy and finally felt the effects. But was so relieved that it was a deeper sense of relaxation without the feeling of being altered.

Makeup Sponges

I go through makeup sponges like crazy and refuse to pay a ton for them. I discovered these on Amazon a few years ago and have been purchasing them ever since. They are normally 5 for under $10!

Anablue Scalp Cleanser (discount code: MAREE15)

I have put aside all other scalp scrubs in favor of this one and repurchased it a few times already. It is a salt scrub that I use once a week. It makes my scalp feel balanced, soothed and helps give it great volume.

Mignonne Gavigan Odyssey Necklace (discount code: MAREE20)

This is a classic style that Mignonne Gavigan makes and a best seller for the brand. It’s a gorgeous statement necklace that is incredibly versatile. Every time I wear it, I get tons of compliments and clearly so many of you have loved it too!

The year is coming to a close so I love to look back and share what my favorite items were from beauty, fashion, accessories, etc. I will be sharing a few more blog posts with my more of my 2025 favorite but today’s post is focusing on the makeup items that really impressed me this year. These are the eyes, lips and cheek products I used the most and would continuously recommend over and over.

Best of Beauty 2025 Makeup – Eyes, Lips, Cheeks

Eyes

Kosas SoulGazer Mascara

I have not liked another mascara other than the Tarte Tubing Mascara until I tried this one. It’s not tubing but does not smudge or flake. It also contains peptides to help with lash growth.

NEEN Eyeshadow Palette in The Zen Trio

I rarely use powder eyeshadows anymore because so many look horrible on mature eyelids but this palette was an exception. The formulation is so creamy and blendable.

MOB Beauty Cream Clay Shimmer Shadow in M145 Champagne (discount code: 10MAREE)

This cream eyeshadow gives the lids the softest ethereal glow without showing a ton of texture.

SheGlam Crystal Jelly Glaze Stick in Aura Blitz and Starlit Silver

Eyeshadow sticks were hugely popular this year – especially the type that were a cooling metallic shimmer stick. I tried a few of them but these by SheGlam were by far my absolute favorite. They are the perfect sparkly topper to any eyeshadow and add the perfect amount of shine.

Cheeks

Merit Beauty Flush Balm

The Merit Beauty Blush Balm is a cream blush designed to give a tint to the cheeks and a “lit-from-within” finish to the skin. The texture is very emollient and balm-like so it melts into the skin. Microfine pigments provide a touch of color without covering up your natural skin texture. They claim it is a long-wearing buildable formula that leaves a gorgeous glow on the skin that’s never cakey or heavy. The way it makes my cheeks look and the color options are absolutely beautiful so I do reach for it quite often. My favorite shades are Rouge and Bon Bon.

Westman Atelier Sun Tone Bronzing Drops

My skin is loving all things Westman Atelier so I ordered these bronzing drops during the Sephora sale. The formula is absolutely stunning especially for mature skin. I purchased shade 1 which is subtle enough to give a hint of warmth to the skin. It’s a matte finish but because the formulation is liquid, it doesn’t look flat or dull on the skin. My only complaint is that the packaging gets very messy. Product gets all over the inside of the cap which is frustrating but not enough of a deal breaker for me not to keep using and recommending it. Hopefully they can fix the packaging in the future.

Westman Atelier Face Trace Contour Stick

Absolutely flawless. This contour stick is smooth, creamy and easy to blend. While it is designed to be a contour product and sculpt the face, I use it in the same way I do a traditional bronzer. It’s sheer but can be built up for more intensity. My favorite shade is Biscuit which is a cooler-toned contour that looks soft and natural on the skin.

Sacheu Contour Stay-n in shade 1

If you want a true cool-toned contour, this Sacheu Contour Stay-N is the product to get. It’s a liquid texture that blends like a dream and lasts all day long!

Rhode Pocket Blush

The Rhode Pocket Blush is a cream blush formula designed to give a diffused wash of color with a satin finish. They are a lightweight formula that melts into the skin easily without leaving a tacky or greasy feel. These were by far my most reached for blush product of the entire year. My favorite shade is Juicebox.

Make Beauty Dewy Gel Cheek Tint in Feverish

These cheek tints are very different from anything I have yet an absolute dream for dry or mature skin. It’s a gel tint that gives just a sheer wash of color to the cheeks. I was worried it would wear off quickly because of transparent formula but it was much more long wearing than I anticipated. If you are someone who loves a no makeup makeup look, these gel tints would be perfect.

Makeup by Mario F4 Brush

So many people recommended this brush to me and I finally bought it during the Sephora sale. I am not usually someone who likes dual-ended brushes but this is one of the few exceptions. It is absolute perfection. I use it for concealer, cream bronzer, blush, highlighter – it works for any and everything.

Lips

Rhode Peptide Lip Shape Liners

The Rhode Peptide Lip Shape liners are designed to be a soft-focus blurring formula that enhances the lip shape while also delivering skincare benefits. They are meant to give the lips definition and dimension without any harsh lines. It gives the lips a more contoured appearance. And enhances the shape of the lip in a soft and subtle way. I’ve truly never tried something like this before so I didn’t even realize what I was missing! The blurred finish of these lip liners is so flattering without looking messy. I also can use them a bit outside my natural lip line without looking like I’ve over lined my lips. The soft focus formula creates a contour that looks natural and subtle. Hands down my holy grail lip liner formula and the one that I recommend to everyone. My favorite shades are Lift and Press.

Kosas Wet Lip Oil Gloss in Malibu

For those of you who don’t want a warm pink and everything skews too orange on you, this lip color from Kosas may be the perfect solution. It’s a cooler pink that isn’t too light or too dark. It’s truly my version of the perfect spring pink lip. The Kosas lip oil formula is very shiny and a tad tingly because it is designed to have a plumping effect. The tingling is relatively mild compared to some of my other plumping lip formulas. The finish to this lip oil is very glassy and makes the lips look almost wet.

Sarah Creal Beauty No Further Questions High Glide Peptide Lip Gloss

I love almost everything I’ve tried from Sarah Creal Beauty but these glosses may be my top pick. The formula is creamy and intensely nourishing while the pigment is just opaque enough to give the perfect amount of color. My two favorite shades are Deal With It and Calm Down.

Make Up For Ever Super Boost Plumping Lip Gloss in Daring Candy

Usually plumping glosses are hit or miss with me – these were a definite hit. There is no burning or irritation with them and the plumping is very slight. The formula is what I feel in love with however. It’s smooth and nicely pigmented without feeling sticky or tacky. A true must try for all my mature ladies!

Lawless Forget the Filler Lip Plumping Line Smoothing Gloss in Cherry Vanilla

Another plumping gloss that I loved though this does have a slight tingling sensation to it. The colors are very sheer and transparent and the line smoothing claim is pretty spot on. The texture is very glassy and smooth leaving the lips looking blurred and shiny but not an ounce of tackiness!

NEEN Glisten Up Gloss in Bye

To be honest, I wasn’t sure I was going to like this gloss because it was SO glittery. But you cannot feel the glitter and the iridescent glow it gives to the lips is absolutely stunning. One of my favorite lip toppers to wear over a lip liner or a satin lip color.