It Cosmetics’ best-selling full coverage concealer, the Bye Bye Under Eye Concealer has just been released in 48 shades. The original formula came in only a handful of skin tones, so this release is great news for fans of this concealer! If you have not tried it, it is strong stuff. It gives insane full coverage and only a small amount is needed to conceal any area on the face. That being said, when using under the eyes I like to make sure the skin is well hydrated and moisturized so the formula blends better into the skin. Because of it’s intense coverage and long wearing ability (it is also waterproof), it can be hard to blend out without proper moisture. But once it sets on the skin, it looks flawless and doesn’t move! Below are 12 swatches of the fairer shades.
From left to right: 10, 10.5, 11, 11.5, 12, 12.5, 13, 13.5, 14, 14.5, 15, 15.5

Shade 10 is the fairest they make and it is quite pale – much too pale for me. I wear shade 11 and find it does a great job of brightening under the eye without being too white. The undertones seem to be quite varied so I think there will be a match for almost anyone. You can see swatches of every single shade here for any that I may not have featured.

*pr samples included

Shop more of my favorites from It Cosmetics:


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